I still want to get in better shape. I want my health to be an advantage in my older days. I want my kids to look up to me, and know that they are still several years from being able to beat me on the tennis court, or sprinting across any random field we come upon. I want my kids, but mainly myself, to be proud of me.
As you eventually become an adult, there are opportunities for self-regulation that begin to define you. For some folks, the casual drink is the indulgence that gives them a warm fuzzy feeling. But again, as we evolve as adults we begin to look beyond the buzz and towards other objectives.
The choice to head towards less consciousness on a regular basis is a conscious choice, nonetheless. Decide consciously when are about to fill up your third glass. Talk about the evening with your significant other.